SEO and Analytics Options
Optimizing a WordPress site for the search engines isn’t that complicated. Most of the key components are built into the application already, the only thing that’s missing is ability to edit the page titles and descriptions. And this theme does that for you.
You could install a plugin but that’s a bit of a large sledgehammer to crack a very small nut. Which is why this theme has got SEO built into the core. All you need to do is activate the options in the Customizer and every post and page will have an editing box to add your page titles and descriptions.
If you want analytics (to track your visitors) go to the Theme Settings and click the Analytics tabs. Paste your analytics code into the box and select the location. I use clicky.com and that want their code in the footer. Google prefers their code in the header.